Long-established footwear retailer with its own e-commerce platform

~ €2.1 million in revenue | 100,000 long-standing customers | 70 years of history

ASKING PRICE: €1.2M

For sale a long-established retail business specializing in the sale of footwear, which has been active for about 70 years and is widely recognized in San Benedetto del Tronto (Marche).

The company generates approximately €2.1 million in revenue, with a EBITDA up from Q1 to Q3, through 3 brick-and-mortar stores, a proprietary e-commerce site, and active marketplaces. It also features a product inventory estimated at approximately €300.000, a substantial customer base, and an established online community.

The value of the transaction lies in the combination of a long-standing reputation, an established online channel, available inventory, active customers, operational processes, a well-established regional presence, and a highly recognizable brand.

In recent years, the digital channel has become increasingly central. In the past, Amazon accounted for almost the entire online market; today, it accounts for about 40%, while proprietary sites (which are now dominant), organic traffic, and direct sales are growing. This indicates a gradual reduction in dependence on marketplaces and greater control over the end customer.

The company operates with 3 brick-and-mortar stores and a proprietary e-commerce site. The main store spans 4 floors for about 230 square meters, in one of the major trade routes in the area, and is also used as an operational warehouse. The other two retail locations are leased.

The divestment includes registered trademark, e-commerce, marketplaces, customer databases, social communities, relationships with key suppliers, product inventory, an operational team, and expertise in integrated online/offline management.

One of the most valuable assets is the company’s in-house expertise in e-commerce: during peak seasons, the company handles up to approximately 200 shipments per day on a sunny day two dedicated people.

Economic and operational data

• Turnover 2024: ~ €2.100.000
• Turnover 2025: ~ €2.000.000
  
• EBITDA: greater than 20%
• Retail locations: 3
• Personal: ~ 7 full-time employees + seasonal workers
• Product Warehouse: ~ €300.000
• Digital community: ~ 100,000 followers                                                                                                     
• Customer database: ~ 50,000 contacts
• Current significant liabilities: unreported
• Cash and cash equivalents: ~ €490.000 

– Asking price: ~€1,200,000, expressed in terms of enterprise value, which includes cash and cash equivalents of approximately €490,000 (as of the latest update).

The buyer is joining an established e-commerce platform that already has a reputation, customers, inventory, an e-commerce site, a marketplace, and operational processes in place.

Development levers

The key to creating value lies in bringing a more industrial and digital approach to a business that is still family-run: developing the company’s own website, implementing CRM, email marketing, and remarketing, optimizing inventory, reducing reliance on marketplaces, and streamlining physical retail locations.

The property is also launching a new retail project in the premium men's apparel segment, in a strategic location in downtown San Benedetto del Tronto. The current management is willing to support the buyer during the transition phase and, where appropriate, to support the launch and development of the new initiative.

The company can count on highly qualified staff, and specifically someone with proven expertise in online sales management, e-commerce, and warehouse operations. The employee has expressed a willingness to continue her career with the new ownership, ensuring operational continuity and the transfer of expertise. At the buyer’s request, the employee would also be available to assume greater managerial responsibilities within the organization.

Given the asking price, in relation to revenue, available inventory, the absence of any significant reported debt, and the presence of an already highly performing and well-indexed online channel, this transaction is attractive to those looking to acquire and develop an existing business rather than starting from scratch.

The main property, valued separately at approximately €800,000, It may be excluded from the sale and managed under a separate structure, or evaluated if there is specific interest.

Deal Structure

The owners are considering selling the property for absence of generational transition and reasons related to quality of life.

If the scope is limited solely to’e-commerce; the expected valuation is around €1,000,000. The owners are willing to facilitate a smooth transition, with a particular focus on maintaining the continuity of the online platform and transferring business relationships.

This procedure is particularly recommended for: retail fashion and footwear operators, fashion/footwear e-commerce platforms, digital entrepreneurs, retail groups, aggregators of independent stores, or family offices interested in a long-established business with a strong digital presence.

To receive more information and evaluate the acquisition opportunity, please fill out the form.
REF. #1106

SECTOR: Footwear Retail | E-commerce | Fashion Retail | Marketplace
OPERATIONS: Central Italy + nationwide online